Web Marketing Ideas You Can USE... For Your Long Island Business
The Value of Landing Pages - Basics & Best Practices
|>> What are Landing Pages? Will they work for my business?|
Landing pages are one of the most effective tools a business owner can use to capture new customers from the internet.
A landing page is one page of your website that:
a. is dedicated to one product or service you provide
b. is the first page your potential customer sees when they click on a link (rather than landing on your Home page)
c. prompts them and allows them to buy the specific product/service now...or to take action, like to sign up for newsletter, etc.
How do landing pages help my business?
Google, Bing, and Yahoo will provide your landing page in the search results to potential customers IF you provide the necessary SEO. The probability of a new customer contacting you is greatly increased for a specific product or service you offer when you create & optimize landing pages for those products & services.
Secondly, the direct link to your specific landing page should be provided directly to potential customers. Include the link in promotional emails that mention your product/service, in email correspondence to potential customers, in blogs, in social media posts...and in any articles you write and disseminate on that topic.
Directing potential customers to your unique landing page and including a call to action always increases results.
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Effective Landing Pages
Your Landing Pages for Products and/or Services should:
Here is a great video about the SEO characteristics of effective landing pages:
- ...be relevant to the source of the link - your post, article or search terms in Google
- ...be clean, function well, be up to date, and appear elegant
- ...allow interaction at once: Friend you on FB, Follow you on Twitter, sign up now, etc.
- ...be clear about what the next step is for them to DO (see # 3 above)
- ...exist for each service or product - build this up over time
- ...exist as an individual web page right in your web site - not a PDF
- ...load instantly - avoid technologies that require "loading times"
- ...allow your sale or signup right on the landing page with few clicks
We can help you reap the benefits of landing pages:
Text or Call Us at 516-297-8200 or 877-MY-SITE-Now or email Info@GreatWebsitesNow.com
Recent Landing Page Examples