Search engine optimization ranks as the #1 hot topic among our business owner clients. With good reason: it's an important way to attract more business by boosting visibility. But SEO can take some getting used to, so to help you appreciate the value in your website's site promotion features and add-on SEO services, check out these Easy SEO Basics.
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...And MORE about SEO for Long Island Business
Relevance. Content that departs too far from your message also distances the search engines. All your content should come back to your services, your business and your industry.
Measurement. The statistics package included with your website is a toolset to help you maximize your SEO results. Call us to discuss how your statistics can guide your online strategy.
Quality content. Included with your website solution are many valuable features that boost your SEO. High-quality content incudes embedded video, online portfolios and social media widgets. Why? Because links to your site are crucial. And if you want people to share links to your site, the content has to be good!
Customer Search Terms. Walk a mile in your customer's shoes: What terms would they use to find your business? The terms can be embedded instantly to assist the search engines to connect them to you.
Brand names and qualifiers. Very helpful descriptive terms like brand names, geographical locations and specialty niches (and take into account any variations that people use (such as abbreviations)) help you "get found". Words that highlight expertise are qualifiers. A doctor, for instance, would use a qualifier to describe the practice specialty. A hairstylist expert in color services ought to list the term "colorist." A photographer who specializes in beautiful horse photographs should include the SEO term "fine art horse photographer."
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